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Helping startups, nonprofits, and corporations build products that scale their businesses.

The philosophy at TrueUX Design is that the key to great design lies in balancing business objectives with the creation of impactful and creative user experiences. In today's digital landscape, design has become overly technical and transactional, often losing sight of the human element.


This is precisely why TrueUX Design was founded. By shifting the focus back to what truly makes businesses and products successful (i.e., the users), we can create user experiences that are both strategic and useful in driving results, while also providing intuitive interactions for your customers.

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Meet the Founder & CEO

Chyna Smith is an accomplished design industry leader with over a decade of expertise in the tech and aerospace domain. She is an advocate for inclusivity in design and works to create effective digital products and services. Chyna is actively involved in her community, where she volunteers her time and efforts to mentor other creatives within the design industry. 

Chyna's contributions to the design industry have been recognized in several publications, including

Lovers Magazine, an online community spotlighting creative professionals, as well as published an article with
UX Magazine. Additionally, she has won several awards for her design contributions and commitment to excellence in her work. 

As founder of TrueUX Design, an innovative UX consulting firm based in St. Louis, Chyna has worked with clients all around the world across a wide spectrum of industries.

Product goals? Let's make it happen.

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